Marketing Product Launch Events
How Marketing professionals use digital business cards for product launch events
Discover how marketing professionals are transforming their approach to product launch events with NexaLink digital business cards. This step-by-step guide shows you exactly how to prepare, execute, and follow up to maximize every connection.
The Challenge
Your marketing company is launching a new product and hosting an event for prospects, partners, press, and influencers. You need to capture interest, qualify leads, and build buzz -- all in one high-energy evening.
Step-by-Step Guide
Create a Product-Specific Card
Design a special NexaLink card for the launch that features the new marketing product, key specs, pricing, and a demo booking link.
Tip: Include an exclusive launch-day offer or early-access code on the card.
Display QR Codes at Demo Stations
Place NexaLink QR codes at each product demo station so marketing attendees can save product info while experiencing the demo.
Capture Press and Influencer Contacts
Share your NexaLink press kit card with marketing media and influencer attendees. Include press releases, hi-res images, and spokesperson contact information.
Qualify Prospect Interest Levels
Tag attendees by interest level and marketing buying timeline. Separate press contacts, partner inquiries, and purchase-ready prospects into distinct pipelines.
Follow Up by Segment
Send segmented follow-ups: product demos for hot leads, press kits for media, and partnership proposals for marketing channel partners.
Tip: Send follow-ups within 24 hours while launch excitement is still high.
Tools You Need
Pro Tips
- ★Create separate cards for different audiences: prospects, press, and partners.
- ★Have your CEO or marketing product lead share their personal card alongside the product card.
- ★Set up a landing page linked from the card for post-event engagement.
- ★Capture photos with attendees and add them to contact records for easy recall.
- ★Offer exclusive marketing launch pricing only accessible through the event card.
Expected Results
Capture 100-200+ qualified leads at a single product launch event.
Generate buzz with 10-15 marketing press and influencer contacts.
Achieve a 40-50% demo booking rate from event leads.
Build launch momentum with immediate, segmented marketing follow-ups.
NexaLink Features for This Use Case
Designs for every industry — minimal, bold, classic, and more
Generate a unique QR code anyone can scan to view your card
Tap phones together to exchange cards (Pro)
Save your card to mobile wallets for one-tap access
See views, clicks, and engagement trends over time
Match your brand with custom colors, logo, and fonts
Add LinkedIn, X, Instagram, website, and more
Recipients save your info to their phone in a single tap
Frequently Asked Questions
How do I use NexaLink at a product launch?
Create product-specific cards with demo links, pricing, and specs. Display QR codes at demo stations so marketing attendees can instantly save product info while experiencing it firsthand.
Can I share a press kit through NexaLink?
Yes. Create a press-specific card that links to hi-res images, press releases, and spokesperson contact details. Media contacts get everything they need in one scan.
How do I segment leads from a launch event?
Use NexaLink's tagging system to categorize attendees as prospects, press, partners, or influencers. This lets you send targeted follow-ups to each segment.
Do recipients need the NexaLink app?
No. When someone scans your QR code, taps your NFC, or clicks your link, your card opens as a mobile-optimized webpage in their browser. They can save your contact directly — no download required.
Can I update my card after sharing it?
Yes. Change your job title, phone number, or company and every person who received your card sees the update instantly. No reprints, no re-sharing — one card, always current.
Is there a free plan?
Yes. The free plan includes 1 digital card, basic templates, QR code sharing, and 10 card scans per month — with no time limit or credit card required. Upgrade to Pro ($5.99/month) for unlimited cards and NFC sharing.
Get Started with NexaLink — Free
Create your digital card, scan business cards, and manage your network.
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