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Before the Event · September 28-30, 2026

Bits & Pretzels 2026 Munich — Walk in With Meetings Already Booked.

Bits & Pretzels is the founders' festival inside Oktoberfest week — three days, 5,000 attendees, and the famous beer-tent pitch night. Show up cold and you'll spend the first day finding your bearings. The 14-day countdown gets your meetings booked before the Lederhosen come out.

The 14-Day Countdown

Three blocks of work. Each is an hour or less. Done in order, you arrive at Bits & Pretzels 2026 with 8-12 confirmed meetings and a clear agenda for every coffee break.

Day -14 · Build your founder target sheet

Filter the Bits & Pretzels attendee list — 25-40 names.

Bits & Pretzels publishes the founder + investor list 2-3 weeks pre-event. Filter by stage and sector. Munich-based founders + DACH investors are the densest cluster — prioritize them since most go on to Munich follow-ups easily.

Day -10 · First wave + beer-tent meeting setup

Send 15 personalized notes — propose beer-tent or coffee meets.

Hi [name] — saw you'll be at Bits & Pretzels. We're working on
[your wedge]. Free for a 20-min beer-tent chat on Day 2 around 4pm?
Or coffee Day 1 morning at the ICM lobby — whichever works.
Day -7 · LinkedIn announce + second wave

Public Munich-week post + 10 more direct outreach messages.

DACH founders over-index on LinkedIn — a 'I'll be at Bits & Pretzels Day 1-2 talking about [topic]' post drives 3-4 inbound DMs. Pair with 10 more outreach messages to your second-tier targets.

Day -1 · Confirm + rest before Day 1

Send 'see you tomorrow' confirmations + sleep early.

Bits & Pretzels starts at 8am with a packed schedule. The hangover-vs-meeting trade-off is real — confirm meetings, then take Day 0 evening seriously. The Day 2 beer-tent night will catch you up on Munich social anyway.

Why use NexaLink for the pre-event phase?

The Bits & Pretzels 2026 app is for the event. NexaLink is for the year that wraps around it.

  • Tag your target sheet with "Bits & Pretzels 2026" before you land. Every card you scan during the event auto-merges into the same view.
  • Set reminders against each pre-event outreach. NexaLink nudges you to send the Day -1 confirmation without having to think about it.
  • Drop your QR code on the final slide of any pitch you give at the conference. Every scan lands in the same Bits & Pretzels 2026 view as your pre-event meetings.
  • Year-over-year: when Bits & Pretzels 2027 attendee list drops, filter your CRM for "Bits & Pretzels 2026" — those are the people who already know you.

Frequently asked questions

When should I start outreach for Bits & Pretzels 2026?

Three weeks out is the sweet spot for the Bavarian + DACH founder crowd. Munich is a tight community — once founders see your name in the attendee list, they expect outreach within a week. Late outreach (under 7 days) feels disorganized and lowers your acceptance rate.

How do I navigate the Oktoberfest overlap?

Bits & Pretzels intentionally overlaps with Oktoberfest week — that's the appeal. Plan your serious meetings for Day 1 morning + Day 2 morning when people are sharp. Use Day 2 evening (the famous beer tent) for relationship-building, not pitching. Founders remember the laughs, not your deck.

Should I outreach in English or German?

English works for 95% of attendees — Bits & Pretzels is international by design. A short German opener ('Freue mich auf Bits & Pretzels nächste Woche') signals you respect the local culture, but switch to English for substance. Don't fake fluency.

What's the best LinkedIn post format for Bits & Pretzels?

Schedule + ask. 'I'll be at Bits & Pretzels Day 1 ICM, Day 2 beer tent. Want to talk to [your two specific topics]. DM if interested.' DACH founders + investors over-index on this format and reciprocate with their own.

How do I handle the beer-tent night specifically?

Don't expect to remember most of it. Scan cards earlier in the day at the lower-energy meetings (better OCR results, better notes). Use the beer tent for relationship-building over pitch-perfecting. Save the AI follow-up drafts for Day 1 of the flight home, when you're sober and the names are still semi-fresh.

You did the prep. Now do the follow-up.

Pre-event prep is half the battle. The other half is the 7 days after you fly home — when most professionals lose 80% of the contacts.

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