Analytics
NexaLink Card tracks how people interact with your digital business cards. This guide explains every metric, how to read the charts, and how to use the data to improve your networking results.
Accessing Analytics
- Open the app and tap the card you want to analyze.
- Tap the Analytics (bar chart) icon in the action bar.
- The analytics dashboard opens with your card's performance data.
If you have multiple cards, each card has its own independent analytics dashboard.
Card Views
Card views count how many times someone opened your card URL in a browser, regardless of how they reached it (QR scan, NFC tap, link click, or Wallet pass).
Daily Breakdown
The main chart is a bar chart showing views per day. Each bar represents one calendar day. Tap a bar to see the exact count for that day.
Reading the Chart
- Spikes usually correspond to events, meetings, or social media posts where you shared your card.
- Steady baseline indicates organic traffic from people who saved your link or bookmarked your card.
- Zero-view days are normal if you have not actively shared during that period.
Share Stats
A pie chart breaks down your total shares by method:
| Segment | Color | Description |
|---|---|---|
| QR Code | Blue | Scans of your QR code (in-app or printed) |
| NFC | Green | Taps on NFC tags written with your card |
| Link | Orange | Clicks on your card URL from messages, email, or social media |
| Wallet | Purple | Opens from Apple Wallet passes |
Tap any segment to see the exact count and percentage. This helps you understand which sharing channels are most effective for your networking style.
Contact Saves
This metric tracks how many recipients tapped the Save Contact button on your card page and downloaded your vCard.
Why This Matters
A card view means someone looked at your card. A contact save means they added you to their phone contacts -- a much stronger signal of interest. The save rate (saves divided by views) is one of the best indicators of how compelling your card is.
Benchmarks
| Save Rate | Assessment |
|---|---|
| Above 30% | Excellent -- your card is highly engaging |
| 15-30% | Good -- solid performance for most professionals |
| 5-15% | Average -- consider improving your photo, bio, or template |
| Below 5% | Needs attention -- review the tips section below |
Period Tabs
The analytics dashboard includes period tabs that control the date range for all charts and metrics.
| Plan | Available Periods |
|---|---|
| Free | Last 7 days |
| Pro | Last 7, 30, and 90 days |
| Premium | Last 7, 30, 90, and 365 days |
Tap a period tab to switch the view. All charts, counts, and percentages update to reflect the selected date range.
Comparison Indicator
Next to the total view count, a small arrow and percentage show whether your views have increased or decreased compared to the previous equivalent period. For example, if you are viewing the 7-day tab, the comparison is against the 7 days before that.
- Green up arrow: Views increased.
- Red down arrow: Views decreased.
- Gray dash: No change or insufficient prior data.
Understanding Your Data
What Good Numbers Look Like
Performance varies significantly by profession and networking activity. Here are general guidelines:
| Metric | Occasional Networker | Active Networker | Power Networker |
|---|---|---|---|
| Weekly Views | 5-20 | 20-100 | 100+ |
| Monthly Views | 20-80 | 80-400 | 400+ |
| Save Rate | 10-20% | 20-35% | 30-50% |
| Top Share Method | Link | QR + Link | QR + NFC + Link |
Patterns to Watch For
- High views, low saves: Your card is getting traffic but not converting. Improve your photo, bio, or the information you display.
- High saves from QR, low from link: People engage more when they meet you in person. Focus on attending more events.
- Steady weekly growth: Your network is compounding. Keep doing what you are doing.
- Post-event spike followed by decay: Normal. Follow up with new contacts within 48 hours while your card is fresh in their mind.
Tips to Increase Card Views and Saves
Increase Views
- Add your card link to your email signature. Every email you send becomes a passive share.
- Include the link in your social media bios (LinkedIn, Twitter/X, Instagram).
- Print your QR code on physical business cards, name badges, or presentation slides.
- Share proactively at events. Do not wait for someone to ask -- offer your card first.
- Post about your digital card on social media. A short "I just switched to a digital business card" post can drive significant traffic.
Increase Saves
- Use a professional headshot. Cards with photos receive significantly more saves than cards without.
- Write a concise, specific bio. Tell people what you do and why it matters in two sentences or fewer.
- Include at least three contact methods. Email, phone, and one social link is the minimum for a compelling card.
- Choose a clean template. Avoid overly busy designs that distract from your information.
- Keep your card updated. Outdated titles or broken links reduce trust and save rates.
FAQ
Q: Are my own views counted?
A: No. Views from your own device are filtered out based on your authenticated session.
Q: How quickly do analytics update?
A: Views and shares appear in analytics within approximately 5 minutes.
Q: Can I export my analytics data?
A: Premium subscribers can export analytics as a CSV file. Go to the analytics dashboard, tap the three-dot menu, and select Export CSV.
Q: Do analytics track individual people?
A: No. Analytics show aggregate counts and share types. Individual viewer identities are not tracked to respect privacy.
Q: What happens to my analytics if I delete a card?
A: Analytics data is permanently deleted along with the card and cannot be recovered.
Q: Why do my QR scans show as "Link" in share stats?
A: If someone scans your QR code and the link opens in their browser from a redirect, it may be categorized as a link view. This can happen with certain QR scanner apps that copy the URL rather than opening it directly.