Salesforce · HubSpot · Zoho · auto-enriched · no credits
Turn every card share and badge scan into a CRM-ready, enriched lead
Stop typing business cards into Salesforce on Monday morning. Your reps meet people, share a card, scan a badge — and the lead is already in your pipeline, fully enriched, before they leave the booth.
NexaLink captures the contact at the moment of the handshake, auto-enriches it with company intelligence and an AI lead score at no credit cost, and syncs it to Salesforce, HubSpot, or Zoho with campaign and owner attribution. Capture → enrich → sync, automatically.
The lead is captured. Then it dies in a phone gallery.
The conversation went great. The follow-up never happens — because the path from a handshake to your CRM is broken, manual, and slow.
Leads rot in camera rolls and notebooks
A rep collects 40 cards at a trade show. Photos pile up, business cards get bent in a lanyard pouch, and three weeks later half of them are unreadable and unattributed. The pipeline you paid $80k to fill quietly leaks out.
Manual CRM entry is late, lossy, and incomplete
By the time someone types a card into Salesforce, it's days old, the conversation context is gone, and the email got transcribed wrong. Reps skip the boring ones entirely — so the data that does land is a biased sample.
Reps hoard contacts on their own phones
When the lead lives in a rep's personal contacts instead of the company CRM, you lose it the day they leave. There's no shared record, no manager visibility, and no way to route a hot partner lead to the right team.
Leadership can't attribute pipeline to events
Finance asks which conference drove revenue and the honest answer is a shrug. Without capture-level campaign tags flowing into the CRM, event ROI is a guess defended with anecdotes.
How a handshake becomes a pipeline record
Four steps, all automatic. The rep does what they were already doing — share a card or scan a badge — and the CRM work happens behind it.
01
Share or scan
A rep taps their NexaLink card via NFC, shows a QR, or scans the prospect's conference badge or paper card. No app required on the other person's phone — the card opens in their browser.
02
Capture the contact
A LinkedIn sign-in gate or a short form captures a verified, structured contact — name, title, company, email, phone — instead of a half-typed note. You decide which fields are required.
03
Auto-enrich
Every captured contact is enriched with company size, industry, and domain intel and assigned an AI lead score — automatically, with no credits and no per-lookup billing.
04
Sync to your CRM
The enriched contact is pushed to Salesforce, HubSpot, or Zoho as a Lead or Contact, tagged with the campaign and the owning rep, so your assignment rules and follow-up automations fire instantly.
Connectors are built — sync straight to your CRM
This isn't a CSV export you remember to run. Contacts flow into the system your reps already work in, mapped to the right object, so nobody changes their process.
Salesforce
Push captures as Leads or Contacts with field mapping you control. Existing lead-assignment rules, queues, and Flows fire automatically, so a captured prospect routes to the right rep the same way an inbound web lead does. Custom-object and bi-directional mapping is configured for your org during enterprise onboarding.
HubSpot
Land contacts directly in HubSpot so workflows, lifecycle stages, and deal creation trigger on capture. Tag a booth lead and your nurture sequence starts the same hour — not after a manual import the following week.
Zoho CRM
Sync captured contacts into Zoho as Leads or Contacts with mapped fields and owner assignment, so teams standardized on Zoho get the same automatic, real-time pipeline flow as everyone else.
Routing partner leads to HubSpot and sales leads to Salesforce at the same event? Tag-based routing sends each capture to the right destination automatically — no manual sorting after the show.
The NexaLink difference
Every contact arrives enriched — and you never pay per lookup
Most platforms make enrichment a metered add-on: you buy credits, they run out mid-event, and your reps go back to typing. NexaLink builds enrichment into the capture flow at no credit cost.
Company intelligence on every capture
Each contact is enriched with company size, industry, and domain-level intel the moment it's captured — so the record in your CRM is decision-ready instead of a bare name and email a rep has to research before they reach out.
An AI lead score, automatically
Every enriched contact gets an AI lead score so your team can prioritize the hot prospects from a 300-scan trade show without manually reading 300 records. The strongest leads surface to the top of the queue.
No credits, no per-lookup billing
Enrichment isn't rationed behind a credit balance. It runs on every capture as part of the flow, so the value doesn't disappear on day two of a conference when the credit pool is gone.
Clean, deduplicated records
Structured capture plus enrichment means fewer duplicates and fewer malformed emails reaching your CRM, so your reps trust the data and your ops team isn't running cleanup jobs every Monday.
Finally, prove which event drove the pipeline
Because every capture carries a campaign and an owner from the moment it's created, attribution isn't a reconstruction project — it's already in the record.
Tag captures by event or campaign
Spin up a tag for 'SaaStr 2026' or 'EMEA Partner Summit' and every contact a rep captures there inherits it. The campaign attribution rides the contact all the way into Salesforce, HubSpot, or Zoho, so your CRM reports already know where the lead came from.
Route partner vs. sales leads automatically
Different teams, different destinations. Partner-tagged captures route to the partnership CRM and sales-tagged captures to the sales CRM — no spreadsheet triage after the event, no leads landing in the wrong queue.
Leadership sees pipeline attribution in the dashboard
Booth performance, rep-by-rep capture counts, and which event sourced which deal — all rolled up so leadership can answer the ROI question with data, not a slide of anecdotes. This is the same rollup that powers corporate-event reporting.
Running a booth or a company-wide event program? See how NexaLink handles corporate events.
Capture verified contacts, not half-typed ones
You control how the exchange works, so the data that reaches your CRM is complete and trustworthy from the start.
LinkedIn sign-in gate
Gate the card exchange behind a LinkedIn sign-in so you capture a verified professional identity — real name, real company, real title — instead of whatever someone thumbs into a form between sessions.
Configurable capture form
Decide which fields are required: email and phone always, or add custom questions like budget, timeline, or product interest so reps capture qualification data on the spot.
Route by tag on capture
Tags applied at capture decide where the contact goes and who owns it. A partner lead, a recruiting lead, and a sales lead from the same event each take their own path automatically.
Lead data your security and privacy teams sign off on
Capturing contacts at scale means handling personal data at scale. NexaLink is built so the lead flow passes review instead of becoming a liability.
Row-level data isolation
Every tenant's contacts are isolated with row-level security. One company's captured leads are never visible to another, and access inside your org is governed by role — managers see their team, leadership sees the rollup.
Who-captured audit trail
Every capture is attributed to the rep, the event, and the timestamp, giving you a complete audit trail of who collected which contact and when — for compliance reviews and for resolving 'whose lead is this' disputes.
GDPR-compliant capture and consent
The capture flow supports consent at the point of exchange and GDPR-compliant handling of the contacts you collect, so your privacy office can approve event lead capture instead of vetoing it.
Retention through offboarding
When a rep is deprovisioned, the contacts they captured are retained per your data policy and stay in the company CRM — the leads belong to the company, not the departing employee's phone.
Why RevOps teams pick NexaLink
Plenty of digital business card apps claim a CRM sync. The difference is what arrives on the other end and what it costs you.
Enrichment included, not metered
Competitors charge per enrichment lookup or cap it behind credits. NexaLink enriches every capture with company intel and an AI lead score at no credit cost — so the lead that reaches your CRM is already qualified, every time.
Multi-CRM, not single-vendor
Salesforce for sales, HubSpot for marketing, Zoho for a regional team — NexaLink syncs to all three with field mapping, so you're not forced into one CRM or stuck doing manual exports for the others.
Capture and scanner in one funnel
Card shares and physical badge or paper-card scans feed the same enrich-and-sync pipeline. Whether the lead came from a tap or a camera scan, it lands in your CRM the same clean way.
Attribution built into the record
Campaign and owner ride every capture from creation, so event ROI is a CRM report, not a quarterly reconstruction project. You measure the pipeline you sourced instead of guessing at it.
Frequently asked questions
Which CRMs do you sync to?▾
Salesforce, HubSpot, and Zoho CRM — connectors are built. Captured contacts sync as Leads or Contacts with field mapping, so your existing assignment rules and workflows fire automatically. Custom-object and bi-directional mapping is configured for your instance during enterprise onboarding.
What gets captured when someone receives a card or gets scanned?▾
Name, title, company, email, and phone, plus the campaign/event tag and the owning rep. You can gate the exchange behind a LinkedIn sign-in or a short form so you capture verified, complete contacts instead of half-typed ones. Because the contact is structured from the start, it lands in your CRM ready to route — not as a free-text note someone has to clean up later.
Is contact enrichment an extra cost or credits?▾
No. Every captured contact is auto-enriched with company intelligence and an AI lead score at no extra credit cost — it's part of the capture flow, not a metered add-on. That's a deliberate difference from platforms that charge per enrichment lookup or ration enrichment behind a credit balance that runs out mid-event.
Can we measure event and campaign ROI?▾
Yes. Captures carry campaign and owner attribution, so leadership sees which event, booth, or rep generated which pipeline — without a separate BI project. This is what powers the rollup for corporate events: you can finally answer 'what did the $80k booth actually return' with data instead of a feeling.
How fast does a lead reach our CRM?▾
In near real time on capture. The contact is enriched and pushed to your CRM with the right tags so follow-up automations trigger immediately — no Monday-morning data-entry backlog and no leads going cold while they sit in a phone camera roll.
Make your next event fill the pipeline — automatically
Lead capture, no-credit enrichment, AI lead scoring, and sync to Salesforce, HubSpot, and Zoho with campaign attribution. Book a demo and we'll scope your CRM, field mapping, and routing against your stack.
Explore the rest of the platform: Enterprise overview · Team networking analytics · Corporate events · Security