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Before the Event · November 2-5, 2026

Web Summit Lisbon 2026 — Walk in With Meetings Already Booked.

70,000 attendees. Three days. If you show up cold, you spend Day 1 wandering. The 14-day countdown plan below gets your calendar full before the plane lands in Lisbon.

The 14-Day Countdown

Three blocks of work. Each is an hour or less. Done in order, you arrive at Web Summit 2026 with 8-12 confirmed meetings and a clear agenda for every coffee break.

Day -14 · Build the list

Filter the attendee list, build a target sheet of 30-50 names.

Open the Web Summit app. Filter by your industry + company size. Cross-reference with anyone in your CRM you have not spoken to in six months — those are warm reconnections, not cold outreach.

Day -10 · First wave

Send 15 personalized outreach messages.

Use a template, but personalize the first sentence per person. Specify a 15-minute meeting time. Aim for 30% acceptance — that gets you 4-5 confirmed meetings from this wave.

Hi [name] — saw you'll be at Web Summit. I'm working on
[specific thing relevant to them]. Free for a 15-min coffee
on Day 2 around 11am? Cube Lounge or wherever works for you.
Day -7 · LinkedIn post + second wave

Public post + 10 more direct messages.

Post on LinkedIn announcing your attendance with two specific topics you want to discuss. The post itself sources 2-3 inbound requests. Then send 10 more outreach messages to the second tier of your target sheet.

Day -1 · Final confirmation

Send a venue + time confirmation to every accepted meeting.

One-line nudge: "Locked in for tomorrow 11am at Cube Lounge — see you there." This pushes no-show rate from 30% down to under 5% and shows you respect their time.

Why use NexaLink for the pre-event phase?

The Web Summit app is for the event. NexaLink is for the year that wraps around it.

  • Tag your target sheet with "Web Summit 2026" before you land. Every card you scan during the event auto-merges into the same view.
  • Set reminders against each pre-event outreach. NexaLink nudges you to send the Day -1 confirmation without you having to think about it.
  • Drop your QR code on the final slide of any pitch you give at the conference. Every scan lands in the same Web Summit 2026 view your pre-event meetings are in.
  • Year-over-year: when Web Summit 2027 attendee list drops, filter your CRM for "Web Summit 2026" — those are the people who already know you.

Frequently asked questions

When should I start outreach for Web Summit Lisbon 2026?

Two to three weeks out is the sweet spot. Earlier than that, your contact has not committed yet. Later than that, their calendar is full. Block a 30-minute session 14 days before the event to draft 10-15 outreach messages and aim for a 30% accept rate.

How do I find the right people to meet at Web Summit?

The Web Summit app exposes the attendee list once you are registered. Filter by company size, industry, and role. Then cross-reference with your CRM — anyone you have spoken to in the last 18 months is a warm lead worth a 'I see you are at Web Summit too — coffee?' note.

What is the best follow-up cadence before the event?

Day -14: initial outreach with a specific meeting time. Day -7: confirmation reply if they accepted. Day -1: 'looking forward — here is the venue' nudge. Three touchpoints, all useful, none spammy. NexaLink lets you set reminders against each contact so the cadence happens automatically.

Should I post on LinkedIn before Web Summit?

Yes — but make it tactical, not aspirational. A 'I will be at Web Summit Tuesday-Friday, here is what I want to talk about: [topic 1, topic 2]. DM me if you want to grab 15 minutes.' post with a clear ask outperforms 'excited to be at Web Summit!' by 10x.

How do I keep track of who I am meeting at Web Summit?

Build the meeting list before you land. Each confirmed meeting gets a contact entry with the venue, the time, and the conversation goal. NexaLink auto-tags everyone you scan during the event with 'Web Summit 2026' so the meetings you booked and the cards you scan all live in the same view.

You did the work. Now do the follow-up.

Pre-event prep is half the battle. The other half is the 7 days after you fly home — when most professionals lose 80% of the contacts they collected.

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