You Collected 50+ Cards at ATxSG 2026. Now What?
ATxSG produces enterprise-grade post-event chaos — 50+ cards from telco leads, government reps, AI infra vendors. The 7-day plan filters the actual decision-makers from the booth-sweepers. Follow up the wrong way and you'll burn the Singapore enterprise market for the year.
The 7-day follow-up plan
Day 0 is the flight home. Day 7 is when the trail goes cold. What you do in between is the difference between "I went to ATxSG 2026" and "I closed three deals from ATxSG 2026."
Post-ATxSG: sort. LinkedIn-connect. Sleep.
Open NexaLink. Sort by enterprise vertical (telco / public sector / AI infra / global enterprise). Singapore enterprise expects formal follow-up emails, not LinkedIn DMs. Send LinkedIn requests with formal introductory notes.
Personal email to every Hot contact.
Reference where you met. Reference what you talked about. Propose one specific next step. Use this template:
Dear [Mr./Ms. Last Name], Thank you for the conversation at ATxSG on [Day 1 / 2 / 3]. I appreciated your insights on [specific enterprise topic]. Following up — would a [20-minute call / detailed proposal / case study] be valuable for [their specific use case]? Best regards, [your name]
LinkedIn note + soft email to Warm contacts.
Lower energy than Hot, but still personalized. Reference one detail from your conversation. Don't propose a meeting — just offer help. Acceptance rate is lower; the goal is staying on their radar for next quarter.
LinkedIn-only for Cold. Bump non-replies in Hot/Warm.
Cold tier: LinkedIn connection request, no email. Anyone in Hot/Warm who didn't reply by Day 5 gets one bump email — short, low-pressure, easy to ignore. After this, drop them.
Re-surface every contact tagged ATxSG 2026.
NexaLink filter: tag = ATxSG 2026. Send 5-10 no-pressure check-ins to people who didn't convert in week 1 but are still relevant. This is where year-over-year compounding starts.
How NexaLink runs the 7-day follow-up for you
- → Every card you scanned at ATxSG 2026 is auto-tagged. Filter by tag and you have your follow-up list ready.
- → AI drafts the personalized first email per contact, referencing the session you tagged at scan-time.
- → Reminders auto-set for Day 5 bump and Day 30 check-in. You don't have to remember.
- → When ATxSG 2027 happens, the same tag tells you which people you already met. That is your warm list for next year — without lifting a finger.
Frequently asked questions
How soon after ATxSG should I send follow-ups?
Within 72 hours. Singapore business culture favors thoughtful, formal responses over rushed Day-1 emails. Tuesday-Wednesday post-conference is the sweet spot. Friday or weekend follow-ups read as desperate.
What should the first ATxSG follow-up email say?
Open with 'Thank you for the conversation at ATxSG.' Reference the specific topic discussed. Propose ONE clear next step (call, proposal, intro). End with formal sign-off. Singapore enterprise emails average 80-120 words — too long is unprofessional, too short is dismissive.
Should I follow up in English or include local languages?
English-only for formal follow-up to ATxSG enterprise contacts. Including Mandarin or Malay openers reads as performative or out-of-tone. Maintain formal English throughout the thread.
How do I follow up with government / IMDA contacts after ATxSG?
Loop in any project context you have — past IMDA initiatives, MAS digital banking, smart-nation projects. Government contacts respond when they see you understand their portfolio + priorities. Generic 'great meeting you' notes get filed and ignored.
When should I send the second follow-up?
Seven to ten days after the first. Singapore enterprise inboxes move at a thoughtful pace — patience reads as professionalism. One bump email at Day 7-10 with a different angle (different topic or different ask), then drop if no reply.
Don't lose the connection.
Free on iOS and Android. Scan cards, tag by event, and follow up without dropping a single name.